
Nobody does viral marketing better than the “Lost” folks. The latest ploy is a “commercial” for Oceanic Airlines, the fictional company that flew ill-fated flight 815.
The 15-second spot, airing on various cable channels, sends viewers to the website http://www.flyoceanicair.com/, which in turn leads to http://www.find815.com/. There you will be introduced to some new characters and find some clues about the upcoming season.
“Lost” returns Jan. 31.
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